Bill is a key senior member of the On-Road Staffing Marketing team at Amazon. Prior to joining Amazon, Bill led the Marketing function for several companies in the SaaS, Logistics, Automotive, High-Tech and Entertainment industries. He graduated from the University of Texas @ Tyler with a degree in Marketing and Management. Bill lives in Arrington, Tennessee with his wife, 2 children, and pack of rescue dogs. He also plays trombone with several professional Jazz Big Bands in the Nashville area.

He is a data-driven Global Marketing Leader & Strategist with demonstrated success in driving sustainable business growth from Brand to Demand – via Lead Generation Programs, ABM and Performance Marketing. Bill architects and drives robust customer journeys that includes all aspects of the sales funnel from top of the funnel brand awareness all the way through customer retention. He identifies growth opportunities and customer expansion and drives channel optimization, building a culture of innovation and hypothesis-driven experimentation. In addition, Bill collaborates closely with sales to synch alignment and continue building best-in-class marketing data and technology capabilities.

Industry Experience: Logistics & Operations • Business Process Outsourcing (BPO) • Cloud-based Solutions • Connected Vehicle Services • Consulting • Digital Subscription Services • Ecommerce Subscription Services • Health Plans • High-tech • Insurance (Auto, Home, Life) • Membership Subscriptions • Professional Sports (NFL, NHL, MLS) • Replenishment Services • Software as a Service (SaaS) • Streaming Media (TV, Audio, VoD, Live, Sports) • Telematics Services • Warranty Renewal (Auto Repair, Home Repair)

NOTABLE HIGHLIGHTS
• Spearheaded the overhaul of the marketing tech stack driving efficiency, segmentation, personalization, attribution, and measurement capabilities. (Thnks)
• Led marketing efforts for 45 brands, generating over $2 billion in annual revenue. (Solera)
• Provided strategic leadership in Demand Generation and Lifecycle Marketing resulting in the most profitable year in over a decade. (TuneIn)
• Optimized subscription conversion and retention across the enterprise, launching new services, and enhancing marketing capabilities. (Sirius XM Radio)

To meet with Bill, or any of our excellent mentors, please fill out this interest form.